Privacy Policy

Contanuity, LLC. dba IntentStream (“IntentStream,” “We,” “Us,” or “Our”) places the highest priority on safeguarding your privacy and ensuring the security of your personal information.

Privacy Policy Overview

This Privacy Policy explains:

  • Specific types of information collected and methods of collection
  • Purposes for information use and circumstances for sharing
  • Choices and rights to control personal information
  • Security measures and compliance approach

Scope of This Privacy Policy

This policy governs collection, use, and disclosure through:

Does NOT cover:

  • Offline data collection
  • Third-party websites or services
  • Client-controlled environments

Your Consent to This Policy

By accessing or using our Services, you acknowledge and agree to these terms. If you disagree, avoid using our Services. The policy may evolve; continued use signifies acceptance of revisions.

CCPA Notice

This section complies with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These provisions apply to California residents with specific protections and rights concerning personal information.

IntentStream Services: Data Processor Role

IntentStream functions as a data processor under written service provider agreements with clients (data controllers). We collect and process personal information on behalf of clients for:

  • Audience analytics
  • Event tracking
  • Targeted advertising

Data Processing Activities

  • Collection from individuals who provided consent (e.g., via cookie consent banners)
  • Data types include: cookie identifiers, IP addresses, behavioral data
  • Processing enables audience segmentation, event tracking, targeted advertising

Client Relationship

  • Clients determine purposes and means of processing
  • Information used exclusively for that client’s benefit
  • Data flows to clients, sub-processors under strict agreements
  • Retention ranges from 30 days to several years depending on instructions and law

Your Options

  • Stop receiving client emails: Contact the client directly
  • Request data access/deletion: Submit to the client (controls data)
  • Direct IntentStream requests: Email privacy@intentstream.com; we coordinate with the client

IntentStream Pixel: How It Works

The Pixel is a code snippet embedded on websites and emails for data collection.

What It Collects

  • IP addresses (geographic location, ISP)
  • Cookie-related data (unique browser/device identifiers)
  • Behavioral data (page visits, clicks, time spent, email opens)

Limitations: Does NOT collect direct identifiers (names, emails, phone numbers) or sensitive details unless explicitly provided elsewhere.

Specific Purposes

  • Audience segmentation by behavior
  • Event tracking (clicks, downloads, purchases)
  • Targeted advertising based on interests

User Control

  • Disable cookies in browser settings
  • Use ad blockers or privacy extensions
  • Opt out of targeted advertising

Information We Collect About You

Three Categories:

  1. Personal Information: Directly identifies you (name, job title, work email, address, phone, payment details)
  2. Non-Personal Information: Relates to you but cannot identify individually (aggregated statistics, anonymized trends)
  3. Technical Information: Device, network, interaction data (IP address, browser type, OS, device identifiers, session duration)

Collection Methods

  1. Direct Input: You voluntarily provide via forms, surveys, search queries, demo requests
  2. Automatic Technologies: Cookies, pixels, web beacons, log files activated automatically during navigation
  3. Third-Party Sources: Data from clients, analytics partners, business partners to supplement records

Categories of Personal Information Collected (CCPA Compliance)

Categories Collected:

  1. Identifiers: First/last name, job title, work email, address, phone, cookie IDs, IP addresses, device IDs, session IDs, mobile ad identifiers
  2. Customer Records Information: Name, address, phone, payment information
  3. Professional/Employment Information: Job title, company name, industry, business contact details
  4. Internet or Network Activity: Browsing history, search queries, time on pages, links clicked, referral URLs
  5. Usage Data: Device type, OS version, browser version, screen resolution, network provider

Categories NOT Collected:

  • Protected characteristics (race, religion, gender, age, disability)
  • Commercial information (purchase histories, transactions)
  • Biometric information
  • Precise geolocation data
  • Sensory information (audio, video)
  • Education records
  • Inferences about preferences/behaviors (unless for client purposes)

Information You Provide to Us

Scenarios and Examples:

  • Form Submissions: “Request a Demo” form with name, email, job title, company, phone
  • Communications: Support emails, survey responses
  • Search Queries: Terms entered in search bars
  • Account Creation: Username, password, contact details, preferences

Retention: Kept only as long as needed for the purpose or as legally required.

Automatic Data Collection Technologies

Cookie Types

  • Session Cookies: Temporary, expire when browser closes (maintain login status)
  • Persistent Cookies: Remain until deleted (save preferences)

Web Beacons

Invisible graphics in pages/emails; send signals when loaded.

Pixels

Code snippets collecting user action data; often paired with cookies.

Log Files

Server-generated records (IP, timestamp, browser type, page accessed, HTTP status).

Data Collected

  • Behavioral (pages visited, clicks, time on site)
  • Technical (device model, screen size, referrer)
  • Session data

Usage Purposes

  • Analytics (traffic measurement, popular content identification)
  • Personalization (recommendations based on behavior)
  • Security (detect unusual activity)
  • Improvement (bug fixes, optimization)

Local Storage and Tracking Technologies

LSOs (Local Storage Objects): HTML5 local storage or Flash cookies store data locally on device.

Purpose: Store larger datasets (settings, form drafts) or track interactions where cookies are insufficient.

Examples: Theme preferences, video playback position.

Management:

  • HTML5: Chrome “Clear Browsing Data” > “Advanced” > “Site Settings”
  • Flash: Adobe Flash Player Settings Manager
  • Impact: Disabling may disrupt features like saved progress

Technologies We Use: In-Depth Explanation

Cookies

  • Subtypes: Essential, performance, functional, targeting
  • Lifespan: Minutes to years
  • Control: Block via browser (e.g., Firefox Enhanced Tracking Protection)

Web Beacons

  • Technical: Transparent GIF/PNG with unique URL
  • Use Case: Embedded in HTML emails for open rate tracking
  • Limitation: Cannot execute code or store data locally

Pixel Tags

  • Technical: JavaScript-based, paired with cookies for cross-site tracking
  • Use Case: Track cart abandonment enabling follow-up ads
  • Scope: Limited to predefined events (page load, conversion)

Social Media Features

Services may integrate social media features such as:

  • Facebook Like Button
  • Twitter Share Widget
  • LinkedIn Follow Button

Data Collection: IP address, page viewed, timestamp, possibly cookie data — collected when you interact with features.

Governance: Governed by the respective provider’s privacy policies. IntentStream does not control or access data beyond integration needs.

Third-Party Use of Cookies and Other Tracking Technologies

Third parties (advertisers, ad networks, analytics, content partners) may deploy their own tracking technologies on our Services.

Purposes:

  • Interest-based advertising (show ads based on browsing history)
  • Analytics (measure site performance)
  • Content personalization (tailor recommendations)

IntentStream’s Position: We have no control over third-party use or collected data. In the past 12 months, third parties may have collected identifiers, internet activity, and usage data. Check their policies or contact them directly.

How We Use Your Information

  1. Service Delivery: Hosting Website, processing forms, delivering app features
  2. Customer Support: Responding to inquiries, troubleshooting, scheduling demos
  3. Personalization: Recommending content based on viewed pages
  4. Contractual Obligations: Billing for services using provided payment details
  5. Notifications: Emailing about new features or policy updates
  6. Interactive Features: Enabling live chat, forums, calculators via session ID
  7. Client Services: Analyzing click data for ad campaigns, providing insights
  8. Operational Support: Blocking malicious IPs, maintaining system integrity
  9. Legal Compliance: Retaining logs to comply with subpoenas
  10. Other Purposes: Survey responses guiding product development, as disclosed at collection or with consent

Transparency Commitment: We will notify and obtain consent before collecting new data types or using existing data in materially different ways.

Disclosure of Your Information

Types of Disclosures

  1. Aggregated or De-Identified Data: E.g., “70% of users from California” without identifying individuals
  2. Personal Information Recipients:
    • Subsidiaries/affiliates for operational support
    • Service providers: cloud hosts (AWS), analytics (Google Analytics), email (Mailchimp)
    • Business transfers: potential buyers during mergers
    • Purpose fulfillment: sharing email with client for requested service
    • Legal compliance: providing data to law enforcement under warrant
    • Rights protection: disclosing IPs to investigate fraud

Safeguards: Recipients are bound by confidentiality agreements or legal duties.

As Data Processor

  • Share cookie data with clients for campaign analysis
  • Share data with sub-processors (hosting providers) to store records

Data Sales and Sharing (CCPA Context)

  • Sale: Exchanging personal information for valuable consideration
  • Sharing: Disclosing for cross-context behavioral advertising
  • Past 12 months: May have sold/shared identifiers, internet activity, usage data to ad networks, marketing agencies, tech platforms
  • Purpose: Enable targeted ads, measure campaign reach

Choices About How We Use and Disclose Your Information

1. Cookies & Tracking Technologies

  • Browser controls: Chrome Settings > Privacy and Security > Cookies > “Block third-party cookies”
  • Flash cookies: Adobe Flash Settings Manager
  • Impact: May disable features like saved preferences

2. Third-Party Advertising

  • Opt-out: Email privacy@intentstream.com with “Opt Out of Ad Sharing”
  • Effect: Stops data sharing with ad partners; generic ads still possible

3. IntentStream Promotional Communications

  • Unsubscribe: Click “Unsubscribe” in marketing emails or email privacy@intentstream.com
  • Scope: Excludes transactional emails (password resets)

4. Targeted Advertising

  • IntentStream: Email privacy@intentstream.com
  • Industry tools: NAI (www.networkadvertising.org/choices), DAA (optout.aboutads.info)
  • Effect: Limits behavioral ads but not all tracking

5. Universal Opt-Out

  • Global Privacy Control (GPC): Supported from enabled browsers (Firefox with GPC)
  • Process: Device treated as opted out until consent provided

Your Privacy Rights

California Privacy Rights (CCPA/CPRA)

California residents enjoy:

  1. Right to Know: Categories, sources, purposes, recipients, specific personal information collected in past 12 months; twice yearly, free
  2. Right to Correct: Fix inaccurate data (e.g., wrong email)
  3. Right to Opt Out: Stop sales/sharing for targeted ads
  4. Right to Delete: Erase data except where exemptions apply (legal retention, ongoing transactions)

How to Exercise:

Verification: Provide name, email, additional details (IP address) to match records. We may request further proof (prior correspondence) to prevent fraud.

Response: Confirmed in 10 business days; full response within 45 days (extendable 45 days). Format: Electronic or mail, as requested.

Non-Discrimination: We will not penalize you for exercising these rights (deny services, raise prices).

Other U.S. State Privacy Rights

Colorado, Connecticut, Virginia, Utah, and other states with privacy laws: Similar rights (access, correction, deletion, portability, opt-out). Same contact methods above.

GDPR Notice (EU and UK Residents)

For EU/UK individuals, we process personal data under GDPR.

Legal Basis

  • Legitimate interests (service provision, marketing, security)
  • Consent (explicit opt-in for optional activities)
  • Contract (fulfilling agreements)

GDPR Rights

  1. Access: See all data
  2. Rectification: Correct errors
  3. Erasure: Delete data (“right to be forgotten”)
  4. Restriction: Limit processing
  5. Objection: Stop processing (e.g., direct marketing)
  6. Portability: Receive data in machine-readable format

Exercising: Email privacy@intentstream.com with “GDPR Request” and your right. Response within 30 days, extendable 60 days for complex requests. Retention: Only as long as necessary (6 months for inquiries, longer for legal needs).

Children Under the Age of 13

  • Policy: Services not designed for children under 13
  • Practice: We do not knowingly collect their personal information
  • Action: If discovered, we delete immediately
  • Reporting: Contact privacy@intentstream.com if you believe we’ve collected child data

Data Security

Measures Deployed:

  • Technical: Encryption (TLS for transit), firewalls, access controls
  • Administrative: Staff training, incident response plans, audits
  • Physical: Secure data centers, restricted access, surveillance

Limitations: No system is 100% secure; breaches are possible via hacking, human error, or vulnerabilities. User responsibility: Protect your devices and credentials; we are not liable for unauthorized access due to your negligence.

Changes to Our Privacy Policy

  • Updates: We may revise to reflect new practices, technologies, or laws
  • Notification: Material changes announced via email to registered users or prominent Website notice
  • Effect: Apply upon posting unless stated otherwise
  • Recommendation: Review periodically at intentstream.com/privacy-policy

Contact Information